Perfumery trends: the scents that will mark the year
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The world of perfumery is constantly evolving, adapting to consumer tastes, social changes and technological advances. This year, olfactory trends are full of innovation, sustainability and a return to the origins. Here are the scents that will set the pace of the industry and conquer the senses.
Back to nature: perfumes with botanical ingredients
The trend toward organic and natural has also reached perfumery. Consumers are looking for clean, allergen-free formulas with plant-based ingredients. Fragrances with essences of lavender, eucalyptus, damascena rose, vetiver or cedar are gaining prominence for their connection with the earth and their relaxing effect. These types of perfumes, softer and more transparent, are on the rise in both women’s and men’s lines.
Gourmet aromas: sweetness that seduces
Fragrances with edible notes continue to expand. Combinations that evoke vanilla, salted caramel, praline, cocoa or even coffee with milk not only bring warmth, but also arouse emotions. This year, perfumery houses are opting for sweet yet sophisticated compositions, with spicy or fruity touches for balance.
Unisex and genderless fragrances
The line between feminine and masculine perfumes is becoming increasingly blurred. In 2025, genderless scents are consolidating as one of the big bets. Notes such as ambergris, oud wood, white musk or green tea are blended in versatile perfumes, designed to connect with personality rather than gender.
Mediterranean and exotic inspiration
Fragrances evoking Mediterranean landscapes with hints of citrus, basil, fig or sea salt are re-emerging as a summer trend. In contrast, exotic scents with oriental nuances, Indian spices or Asian flowers stand out in winter collections. The idea is to travel through the sense of smell, to awaken memories and sensations through fragrance.
Sustainability and conscious perfumery
In addition to fragrance trends, 2025 is marked by a strong environmental awareness. Brands are opting for recyclable packaging, ethically sourced ingredients and sustainable production processes. Transparency in formulation and respect for the environment are becoming key factors for consumers.
