How to choose the perfect fragrance for your brand

The fragrance of a brand is not a minor detail: it is a strategic tool that can reinforce its identity, differentiate it from the competition and generate emotional bonds with the consumer. Choosing the right scent requires analyzing the brand’s DNA, its target audience and the message it wants to convey. In this article, we guide you to find the perfect fragrance that faithfully represents your brand essence.

The importance of olfactory marketing

Scent marketing uses scent as part of a brand’s sensory experience. Like a logo or tone of voice, a well-chosen fragrance can trigger memories, generate emotions and increase brand recognition. Studies show that people remember better what they smell than what they see or hear. For this reason, many companies opt for personalized perfumes in stores, offices, products or even packaging.

Step 1: Define your brand personality

Before choosing a fragrance, you must be very clear about your brand identity: is it elegant, young, innovative, approachable, natural, luxurious, disruptive? Each type of personality corresponds to a type of scent. For example:

• Sophisticated marks: woody notes, amber, white musk.
• Fresh and dynamic notes: citrus, mint, aquatic notes.
• Natural and organic brands: lavender, vetiver, green herbs.
• Sensual or premium brands: vanilla, spices, oud.

Step 2: Know your target audience

The fragrance must connect with your audience. Targeting teenagers is not the same as targeting an adult or professional audience. Olfactory tastes vary according to age, gender, culture and even the season of the year. It is key to conduct tests or perception studies before making a final decision.

Step 3: Thinking about the environment and the application

Where will the fragrance be used: in a physical space such as a store or a waiting room, on the products or on the packaging? This will influence the intensity, duration and formula. Scents for ambiance tend to be softer and more enveloping, while those used in products may be more direct or sensory.

Step 4: Work with a professional perfumer

The creation of a corporate fragrance should be in the hands of experts. A perfumer or specialized company can help you translate your brand concept into a coherent, original and memorable olfactory pyramid. In addition, they will take care of technical aspects such as stability, regulations or the exclusivity of the scent.

Step 5: Test, adjust and apply consistently

Once the fragrance is created, it is important to conduct pilot tests, collect feedback and make adjustments if necessary. Once the final formula is found, it should be applied consistently across all customer touch points: physical spaces, products, merchandising, etc. The key is consistency and emotional connection.